Walker Hotel Greenwich Village occupies a grand Georgian building between Washington Square and Union Square. This luxury property envelops guests in the romance and charm of classic Art Deco New York. Our marketers set out to capture its elegance and appeal with an efficient, productive social media campaign designed to maximize bookings and return on investment.
The Walker Hotels, in Greenwich Village and TriBeCa, combine inspired design choices and whimsical touches to evoke a certain New York City attitude that charms visitors and residents alike. Sleek, machine-age lines, brick, iron, and steel, and retro touches follow guests throughout. Add bespoke guest experiences, farm-to-table cuisine, and unbeatable proximity to the best of New York, and The Walker basically has it all. But in New York, having it all isn’t always enough.
In hotel marketing, New York City is as competitive as it gets. And Greenwich Village is as desirable as it gets. In this market, competition is fierce, and there’s no shortage of world-class hotels. Our challenge was clear: Drive direct bookings for this distinctive establishment. We needed to source audiences with high booking intent and the budget to match. And, we needed to sell The Walker’s unique strengths and carve out memorable creative angles that inspire action. Finally, competition means higher costs. Because our team prides itself on efficient ad spend, we needed to land bookings at as low a cost as possible.
Crafting social media campaigns with custom creative, the O’Rourke team exceeded expectations. Our media managers used audience segmentation to target people who are either considering The Walker, or those who match their demographics. Platform optimizations further helped to adjust bidding, ensuring that targeting and ad serving found audiences matching those who actually booked a room — not just people who visited and went elsewhere. With 69 directly attributed bookings generating 50 times the revenue spent on ads, our execution delivered the right audience at the right price. It’s a winning, repeatable formula we can apply to continue growth for this hotel.
Looking for hotel marketing strategies that help you stand above the competition? Reach us today! We can discuss the ways we’d identify, and activate, your most likely customers.
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