Airbnb, Vrbo, and Booking.com have done something remarkable: they’ve convinced travelers that the platform is the brand — not your properties. Every booking that comes through a marketplace costs you commission, hands your guest data to a third party, and makes it harder to build the direct relationship that keeps travelers coming back.
O’Rourke Hospitality is a vacation rental marketing agency that helps property management companies build their own brand, drive traffic to their own website, and create a direct booking channel they control. We’ve worked exclusively in hospitality since 2004 — and we bring our industry-specific digital marketing services to vacation rental operators who are ready to stop growing the platforms and start growing their own business.
The short-term rental market has matured. Travelers aren’t exclusively searching Airbnb anymore — they’re Googling “vacation rentals in San Diego,” asking ChatGPT for the “best vacation rental homes in Austin, TX,” comparing options across multiple sites, and making decisions based on brand trust, photography, and website experience. The operators who build a direct booking engine now will be the ones spending less on OTA commissions every year.
That’s where our vacation rental marketing services come in.
I had the pleasure of working with O’Rourke on two projects for Union Station Hotel: launching our hotel’s new website and launching our restaurant’s new website. Their team was amazing – they guided through the entire process, then advised on strategies for PPC, SEO, and more – and were quick to respond to any requests.
Reach your target audiences, build relationships with prospects and guests, and improve your conversion rates. With our proven strategies and expert digital marketing team, O’Rourke helps you boost marketing results for your properties – highlighting the special features and benefits that make each one unique.
Rank for local search terms and localized keywords travelers use when they’re ready to book and bring high-intent guests directly to your site instead of a marketplace.
Learn MoreDisplay, retargeting, and Google Vacation Rentals placements that keep your properties in front of travelers at the moment they’re comparing options.
Learn MorePaid search campaigns and Google ads for property management built around destination queries and seasonal demand patterns, structured to deliver bookings at a cost that competes with OTA commission rates.
Learn MoreA direct booking website that showcases your portfolio, reflects your brand, and gives travelers a frictionless path from browsing to confirmed reservation.
Learn MoreRecover guests who browsed your properties, checked availability, and didn’t complete their reservation before heading to a platform.
Learn MoreContent strategy that showcases your properties across Instagram, Facebook, and Pinterest — the channels where travelers discover destinations and decide where to stay.
Learn MoreAs a short term rental marketing agency with deep hospitality roots, we understand how guests make travel decisions, how seasonality shapes booking windows, and how to build a digital presence that earns direct bookings month after month.
Whether you’re running a small Bed & Breakfast or managing multiple properties, we will develop a strategy to help you maximize occupancy and build destination authority over time.
Ready to reduce your OTA dependency and drive up your direct bookings? Schedule a strategy call with our team today.
Share your priorities with us and we’ll outline a strategy designed for your property’s unique needs.
"*" indicates required fields