A Brief Guide to Measuring Digital Marketing Results for Hotels

One of the great things about Internet marketing is the ability to track your campaign’s results and ROI; this is because of all the great data that’s available online.

Measuring the performance of your Internet marketing campaigns allows you to understand what’s working and what isn’t. That’s the beauty of Internet marketing, there’s so much data to look at and decipher. More importantly, you should use that data to make changes, however small, accordingly to increase performance. And, at the end of the day you can look at how much you invested in your hotel’s marketing campaigns and what type of return your hotel received.
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OTA Effect on Pay-Per-Click Costs

It’s no secret that Online Travel Agencies (OTAs) try to shift direct bookings away from your property by luring your potential guests. Although these guests will ultimately end up a your property, they do so at lower margins for you. But the OTA story doesn’t end there.
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Digital Marketing

Why is Hotel Digital Marketing Important?

You may hear a few different phrases like “digital marketing”, “online marketing” or “internet marketing” used interchangeably. Technically speaking, “Digital Marketing” is defined as the use of electronic devices to deliver marketing messages and engage consumers. “Internet Marketing” specifically uses the Internet to deliver marketing messages and engage consumers.
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