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OTA Effect on Pay-Per-Click Costs

It’s no secret that Online Travel Agencies (OTAs) try to shift direct bookings away from your property by luring your potential guests. Although these guests will ultimately end up a your property, they do so at lower margins for you. But the OTA story doesn’t end there.
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Digital Marketing

Why is Hotel Digital Marketing Important?

You may hear a few different phrases like “digital marketing”, “online marketing” or “internet marketing” used interchangeably. Technically speaking, “Digital Marketing” is defined as the use of electronic devices to deliver marketing messages and engage consumers. “Internet Marketing” specifically uses the Internet to deliver marketing messages and engage consumers.
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2 Ways to Increase App Downloads Using Facebook

Creating a mobile app for your hotel is only the first step. The next and most critical step to app success is getting your app in the hands of your current and potential guests. There are many ways to increase app downloads, especially at the property level. Outside the property, online advertising is a great way to encourage downloads, and we discussed this in a recent blog: using online advertising to increase app downloads. But in this blog, we’ll specifically look at how Facebook can help increase app downloads.
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Hotel App Advertising

How Hotel Apps Can Be Used in Online Advertising

A mobile app can present many great opportunities to connect with past, current and future guests. In fact, we detailed a new trend that shows mobile users are using mobile apps more and mobile browsers less. This means having a mobile app will be a critical part of a hotelier’s marketing strategy in the near future, especially as more and more travelers use mobile devices for booking travel plans.
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