We like to say that if you use search you shall find you’re sustaining success.
That’s because a sound search engine optimization (SEO) strategy is the keystone to a sustainable marketing strategy. That is, SEO is going to be a part of any long term solution because it’s not a quick one-time thing.
Getting results from SEO takes time and energy—and dedicated resources. But when done properly, your website will rise to the top of search engine results.
That means you’ll see more visitors to your website and, most importantly, to your hotel. And as long as you keep on top of your SEO, this trend should keep up.
But what do you need to do in order to maintain your SEO?
A couple years ago we put together A Brief Guide to Hotel & Resort Search Engine Optimization (SEO) that to this day we still often share with people.