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Best Practices When Choosing Photography for Your Hotel Website

We all know that a picture is worth a thousand words. However, when it comes to the success of your website, imagery is worth so much more. When a potential guest lands on your site you need to make the right impression in the blink of an eye. You need to capture their attention while informing and engaging. Your photos should make you stand out from the competition, by highlighting your property’s unique selling points. Below, we’ve laid out some important factors to consider when choosing the right photography for your website.

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Digital Travel Researchers Will Be More Mobile in 2015

It’s no secret that mobile has made a big impact on travel, particularly how guests conduct research and how they book. And it looks like 2015 is going to be the biggest year yet. The great people over at eMarketer are predicting that almost half of everyone doing some type of travel research online will do it on a mobile device, and about one-third of all online travel bookings will take place on a mobile device.
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Google to Change Mobile Algorithm on April 21st

In an earlier blog, we discussed how Google would be changing its mobile search algorithm and include mobile-friendly as a ranking criteria. Currently, if you do a Google search on a mobile device, Google will let the user know whether or not the site is mobile friendly. With this new update, Google will take it one step further and actually change the search results by taking into consideration whether or not the site is mobile friendly.
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Why Guests Abandon The Online Booking Process

Much time, effort and dollars are spent on online marketing initiatives to drive prospective guests to a hotel’s website. Digital marketing spending is only expected to increase in everything from pay-per-click to social media, but little attention is given to the guest’s experience online. This is important because 81% of guests who enter the online booking process leave before completing it. It’s important to note that this is 81% of guests who enter the booking process and not 81% of all website visitors.
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Mobile Spend is Disproportionate to Mobile Revenue

The Marin Global Online Advertising Index provides some really great insights into what is happening in the world of mobile advertising. One section of the report compares impressions, clicks, spend and conversions by device type. What the report points out, and what’s insightful for hoteliers, is that marketers and advertisers spend 34.5% of their budgets on smartphone advertising, but smartphones are responsible for 17.4% of their conversions. Contrast that with desktop devices, which accounted for 57.4% of spend and 70.2% of conversions, and tablets, which accounted for 8% of spend and 12.4% of conversions.
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Google’s Warning: “Become Mobile Friendly or Pay the Price”

If your hotel’s website isn’t mobile friendly and you log into your Google Webmaster account, you’ll see a warning that states “critical mobile usability errors”. Google is essentially warning website owners that they need to become mobile friendly before their next ranking algorithm comes out, which is said to take into consideration mobile friendliness as a search ranking criteria.
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The Next Wave in Responsive Design

We’ve all heard of responsive web design. It’s designing a website so that it automatically adapts to the user’s device. It’s a critical investment in today’s multi-device world. But what’s the next step? The answer is making your website respond to particular users along with particular devices. The next wave of responsive design is tailoring the user experience to particular users.
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