Guest Experience Design

With upwards of 80% of website visitors who enter the booking engine leaving before ever making a reservation, our industry has a problem. You spend too much time, money and energy on your marketing efforts to get such a poor return on your investment.

Fortunately, we have developed a new approach to design that addresses this booking abandonment issue. Our Guest Experience (GX) design strategy gives potential guests all the purchasing information they need to book a room directly on your site without ever having to enter the booking engine.

Guest Experience Design is how you make it easy for prospects to become guests. It does this by executing on three key principles:

1. Attention – Making the full range of necessary detail available at first scan. Guests are made by information, not transactions. Your competitors are just one tab away.
2. Qualification – Providing the three key pieces of information a prospect needs:
   1. Experience (rooms, amenities, etc.)
   2. Price
   3. Availability
3. Action – Focusing the entire website on a single, primary action: Informed Booking.