With upwards of 80% of website visitors who enter the booking engine leaving before ever making a reservation, our industry has a problem. You spend too much time, money and energy on your marketing efforts to get such a poor return on your investment.
Fortunately, we have developed a new approach to design that addresses this booking abandonment issue. Our Guest Experience (GX) design strategy gives potential guests all the purchasing information they need to book a room directly on your site without ever having to enter the booking engine.
Implementing a GX+Skipper designed website for our hotel has definitely had a huge impact on how our guests interact with the website. One of the most impactful changes has been the addition of real-time room rates and the ability to filter available rooms and rates seamlessly. Guests no longer have to guess or hunt for the information they need—it’s all right there at their fingertips, without having to go to a separate booking engine website.
This feature has completely transformed the booking experience. Visitors can quickly see which rooms are available for their desired dates and within their budget, allowing them to make confident, informed decisions without any unnecessary steps. By removing the friction that often leads to booking abandonment, we’ve seen a significant boost in our conversion rates.
In this video our CEO Tom O’Rourke discusses booking engine abandonment in the hotel space and how we can use guest experience design methodology (GX) […]
Learn MoreOf all of the strategies, systems, offers or operations options available, your hotel’s homepage presents the single greatest profit potential for your business. That may […]
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Every purchase relies on giving customers the information they need when they need it. Then why are the vast majority of hotel websites designed in […]
Learn MoreHotel owners have simply come to accept that the vast majority of their potential customers will leave their website without making a reservation. Why is […]
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