Guest Experience Design is how you make it easy for prospects to become guests. It does this by executing on three key principles:
Room cards and room filters are the two most influential design patterns in an effective luxury hotel’s website.
Room cards and room filters should be designed to make it easy for guests to scan for the information most important to their decision to book and filter rooms according to their needs:
In the video below our CEO Tom O’Rourke discusses booking engine abandonment in the hotel space and how we can use guest experience design methodology (GX) to reduce abandonment and improve conversion.