Digital Marketing Strategy

Our Approach

Your digital content has the power to strongly influence the buying decisions of your online audience. Our goal is to maximize your digital presence and capture guests when they are ready to convert, with digital marketing strategies, website design, conversational marketing, and more. O’Rourke has unmatched expertise in digital marketing tools and tactics that will attract and engage new guests for your hospitality brand.


  • Pay Per Click
  • SEO
  • Metasearch
  • Social Media Strategy
  • Email Marketing
  • Display Advertising
  • OTA Advertising
  • Reporting & Analysis
"O’Rourke’s reputation brought us knocking on their door. From the first meeting to the most recent, it is refreshing to work with a group that wants to talk with us, not at us. We found a partner that understands our company, our unique place in our market, and the hospitality industry. Their team focuses on the details, which provides measurable results and direction for the future." Matt N. - Director of Marketing

Our Results

We’re all about driving results for our hospitality marketing clients. Check out our portfolio of client success stories to see the kind of results we can deliver for your organization.

Cellular signal bars icon58% Increase in Revenue

Leveraging our experience and PPC experience, the team at O’Rourke worked to construct a paid search plan specifically targeted to increase ad clicks across the board. The result was a strong increase in PPC revenue for our client.


Cellular signal bars icon$18K in Campaign Revenue

We helped Sky Rock pivot to their new traveler demographic: guests from Arizona and nearby California. We crafted highly targeted campaigns that focused on state specific exclusive offers and specials, with a limited online offer available only to users who had clicked on an ad.


Cellular signal bars icon114% Increase in Organic Sessions

We conducted a systematic, targeted search engine optimization (SEO) campaign, designed to improve online visibility and increase organic online revenue through better brand and amenity awareness. We optimized the property's website, improved local search signals and improved technical optimization in order to achieve our results.


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