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HOTEL MARKETING SERVICES OVERVIEW
Hotel Internet Marketing
O’Rourke’s Hotel Internet Marketing Services maximize online resources to reach a high percentage of your target audience, direct them to your website, and increase bookings. The internet channel has great potential for return on a small investment. An attractive website is fantastic but it is not enough to produce results. We will help you strategically implement tactics such as Hotel SEO: Search Engine Optimization, PPC campaigns, and Linking Strategies to market your hotel and dramatically boost reservations.
Hotel Website Design and Optimization
Your hotel website is the home base of your Internet Marketing efforts. You should think of your site as a sales tool, a two-way communication vehicle, and a directory for your customers. It is true that functionality is more important than great design but that doesn’t mean you can’t have both. O’Rourke will develop a website for your hotel from a user perspective that your customers will find useful, visually appealing, and very easy to navigate. In the website development process we incorporate all the principles of optimization for search and sales. This includes technical aspects such as implementation of Search Engine Optimization, linking strategies, and web analytics, as well as the application of our marketing knowledge of what motivates customers to book rooms.
Digital Sales Tools
Digital sales tools such as video presentations and e-brochures are cost-effective and convenient ways to promote your hotel. Interactive media helps engage potential customers and capture their attention with animation, music, and imagery. Videos will enrich your sales presentations and attract new business. E-brochures can promote your hotel through links on your e-mail signature and are effective in generating more bookings.
Hotel Print Design and Advertising
Captivate your target audience with print advertising that is dynamic, straightforward, and purposeful. O’Rourke knows how to connect with your market segment whether you are looking to increase bookings in Leisure, Food and Beverage, Group, or Business Transient. Combining energetic copy and bold imagery we will design ads and direct mail pieces that will bring your brand to life and draw more business.
Your on property material must speak to your guests and communicate the character and style of your hotel. O’Rourke will design printed material that will appeal to your customers and fulfill all your hotel needs for in-room material, restaurant pieces, posters, and check-in material. See Portfolio
Production Services
Our in-house digital printing capabilities are a great advantage to our clients. It saves them time and money and smoothes out the print production process. Hotels often have rush projects and need final pieces overnight or within days of a request. O’Rourke can print your keypack stuffers, brochures, rack cards, and preview planners. We also offer wide format printing for hotel posters and retractable banners.