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Hospitality Digital Marketing

A person holds a key card near a hotel room door lock to unlock it.

Technology-Enabled Personalization: From Hotel Marketing to the Guest Experience

TLDR: We all love a personal touch when checking in: remembering your favorite room or…

By Emily Wagner • July 7, 2025

A woman with closed eyes relaxes on a bamboo mat, receiving a head massage at a spa, surrounded by green leaves, candles, and oils.

Hospitality Digital Marketing

Hotel Marketers Should Capitalize on Wellness Travel Trends

A growing share of travelers today care about health, and we’re not just talking about…

By Emily Wagner • June 4, 2025

Close-up of hands typing on a laptop keyboard, with a blurred computer monitor in the background.

Hospitality Digital Marketing

Crafting an Effective Hotel Marketing Budget: A Comprehensive Guide

A well-structured hotel marketing budget is one of the most important tools a property can…

Brian Fitzgerald

By Brian Fitzgerald • May 28, 2025

Paper bag with green recycling symbol surrounded by eco-friendly disposable tableware, including cups, plates, trays, and wooden utensils.

Hospitality Digital Marketing

Why Sustainability Matters in Your Hotel Marketing

TLDR: Eco-friendly initiatives are nothing new in the travel and hotel space. However, with rising…

By Conor O'Kelly • May 21, 2025

A sailboat glides through ocean waves at sunset, sunlight reflecting off the deck and sail, creating a warm, vibrant scene on the water.

Hospitality Digital Marketing

The Ultimate Hotel Marketing Guide: Proven Strategies to Boost Bookings

In today’s competitive hospitality industry, hotel marketing is more crucial than ever. Travelers have endless…

Brian Fitzgerald

By Brian Fitzgerald • April 14, 2025

Person using a laptop on a wooden table with Google homepage open, a cup of coffee nearby, and plants by the window in the background.

Lower Share, Higher Cost: Making Sense of 3 Trends at Google

TLDR: We’ve been watching some recent developments at Google with interest. So much so, that…

Brian Fitzgerald

By Brian Fitzgerald • March 18, 2025

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