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AI Marketing

VRBO Marketing: How to Promote Your VRBO Listing & Increase Bookings

VRBO marketing is no longer about uploading photos and waiting for bookings to roll in. Today’s marketplace is crowded, competitive,…

Conor O'Kelly By Conor O'Kelly • January 12, 2026
A person types on a laptop at a desk with a coffee cup, a digital marketing clipboard, and notebooks beside them.
AI Marketing

Ads Have Arrived in AI Overviews. Here’s How Hotels Can Benefit

Google now shows some ads within AI Overviews on Search. This means that users with complex or multi-part queries may…

Emily Wagner By Emily Wagner • January 4, 2026
A woman with long curly hair works on a laptop at a desk in a modern office, with plants and stationery nearby.
AI Marketing

Independent Hotels Can Teach the Industry How to Use AI

Plenty of hotels use AI today, but the industry at large is still sorting out what AI means for operations…

Brian Fitzgerald By Brian Fitzgerald • November 19, 2025
Person using a laptop to book flights online, with a coffee cup and small potted plant on a table nearby.
AI Marketing

The OTA–ChatGPT Integration: How Hotel Marketers Should Respond

OpenAI can now host apps inside its platform, and Booking.com and Expedia are among its first travel partners. Their new…

Conor O'Kelly By Conor O'Kelly • November 5, 2025
Person using a laptop to browse rental listings on a website, with a map and accommodation options displayed on the screen.
AI Marketing

Airbnb Marketing: Proven Strategies to Attract More Guests and Boost Bookings

Social media has transformed how vacation rentals connect with potential guests. Whether you're managing a single Airbnb or a portfolio…

Conor O'Kelly By Conor O'Kelly • October 1, 2025
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AI Marketing

What is Generative Engine Optimization for Hotels?

Just 2–3 years ago turning up at the top of Google’s search results was the ultimate triumph of marketing optimization.…

Brian Fitzgerald By Brian Fitzgerald • August 20, 2025
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