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Woman with long hair and glasses sits on a train seat, looking at her phone and holding a hat, with a straw bag beside her.
AI Marketing

The 2026 Hotelier’s Guide to AI Equips Marketers for the Next Generation of Booking

The 2026 Guide provides a dual-track strategy to capture these guests at both stages. We discuss how to create "answer-first"…

Maria Allegrini By Maria Allegrini • May 13, 2026
A tablet displaying the Google search homepage with the search bar and colorful Google logo visible on the screen.
AI Marketing

Agentic Commerce: How Google’s UCP Opens Hotel Bookings to AI

Ask about hotel options using your favorite AI tool today, and it will give recommendations, ask follow-up questions, and possibly…

Conor O'Kelly By Conor O'Kelly • March 2, 2026
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AI Marketing

Hotels Have a New Ads Channel in ChatGPT

ChatGPT will soon add paid ads into its platform. Let’s step back and clarify this. While our team has written…

Conor O'Kelly By Conor O'Kelly • February 16, 2026
A person holds a smartphone with the Google homepage open, next to a laptop and a notepad on a white desk.
AI Marketing

Google AI Max for Hotels: Simplicity Can Drive Results

Google’s recently released AI Max platform fills in the gaps for hotel search advertising. Given a website, it interprets content…

Brian Fitzgerald By Brian Fitzgerald • January 13, 2026
Two lounge chairs by a pool with wine glasses, a magazine, and sunglasses on a table; sunny weather and a scenic view of water and hills in the background.
AI Marketing

VRBO Marketing: How to Promote Your VRBO Listing & Increase Bookings

VRBO marketing is no longer about uploading photos and waiting for bookings to roll in. Today’s marketplace is crowded, competitive,…

Conor O'Kelly By Conor O'Kelly • January 12, 2026
A person types on a laptop at a desk with a coffee cup, a digital marketing clipboard, and notebooks beside them.
AI Marketing

Ads Have Arrived in AI Overviews. Here’s How Hotels Can Benefit

Google now shows some ads within AI Overviews on Search. This means that users with complex or multi-part queries may…

Emily Wagner By Emily Wagner • January 4, 2026
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