Online travel agencies play a huge role in guests’ online researching, planning, and booking behaviors. Although it’s preferable for all of your bookings to happen directly on your website, it’s also essential to take advantage of your presence on OTA sites. O’Rourke knows the ins and outs of OTA advertisements, including how to craft a cost-effective campaign that delivers an exceptional return on your OTA ad investment.
O’Rourke works with many branded and independent hotels to execute strategic Expedia TravelAds as a way to gain additional exposure for your properties and increase your number of stays, especially during less busy periods. We focus on creating highly targeted sponsored listings to appear in search results across several participating OTA sites, including Expedia, Hotels.com, and Orbitz.
We begin with understanding and defining your overall business goals and objectives to guide your OTA strategy development. OTAs can make a significant impact on your bookings, especially during off seasons and other times of need. Knowing when and why we need to implement your OTA ad strategy is the key to developing an individualized plan for your business. During this time, we will also secure access and ownership of your accounts through Expedia.
Our next step in the process is to setup each property’s account and profile and determining their dedicated campaign and budget. We break down the goals and objectives for each property and define the customer targets and methods (weekday vs. weekend, booking window, country of origin, etc.). From there we build out the campaigns for your properties and gain approval from your team.
Once your team has reviewed and approved the campaigns for all of your properties, we implement your new OTA ads to improve and optimize your presence on OTA sites. Our team will provide ongoing support by continually measuring, analyzing, and reporting on your OTA performance in order optimize your OTA strategy as needed.
THE BACKGROUND Hotel Zero Degrees, one of Connecticut’s most renowned boutique brands, promises guests a stay unlike any other at its properties in Norwalk, Stanford, […]
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