Case Study

How a New Custom Website Reinvigorated a Tampa Resort

When Florida became a destination during the early stages of the COVID pandemic in 2020-21, Tampa’s Saddlebrook Resort was riding high with strong demand. But coming out of that stretch was more of a struggle and the resort was in need of a jumpstart.

How a New Custom Website Reinvigorated a Tampa Resort
7% Increase Total Website Visits
17% Improvement Website Conversion Rate
16% Increase Organic Traffic Visits

The Background

Nestled in a nature preserve, the Saddlebrook Resort is surrounded by natural lakes and woodlands and home to a variety of colorful birds and other wildlife. It features two picturesque golf courses, tennis courts and spaces for meetings, weddings and a host of leisure activities. But the resort’s website was underperforming and unable to sustain momentum coming out of the pandemic.

The Challenge

Saddlebrook had long had an outdated website that didn’t adequately showcase all of their amenities and attractions. The property’s performance had been on the decline since the peak portions of the pandemic

"I truly enjoy working with O’Rourke; their team is like an extension of our internal organization. They don’t make us slog through layers of account management to make strategy tweaks and we can move money between tactics based on performance. They understand brand platforms and the KPIs that matter to hotels, ownership groups, and brands." Emma - Director of Marketing

The Solution

The previous site had outdated images, navigation and functionality. Starting from scratch, O’Rourke designed and developed an entirely new custom website for Saddlebrook. 

The new design features modern navigation, page layout, updated typography, room cards and refreshed content, all of which has contributed to the increased performance of Saddlebrook’s website.

The site also now has large, high-resolution imagery featuring the property’s most attractive amenities like its sprawling pool and patio area, and lush, lakeside golf courses. 

How We Made It Happen

O’Rourke delivers custom website design results for its hospitality clients. If you’d like to learn more about our services, click here. If you want to get in touch, we’d love to hear from you.

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