Case Study

How a Historic Oceanside Hotel Found its Glamorous Past and Attracted New Visitors

Santa Barbara’s legendary Hyatt Mar Monte Hotel opened in 1931 with its Spanish colonial revival design and views of the sparkling Pacific Ocean. By the turn of this century, however, the famous hotel was looking to return its identity to those glory years.

How a Historic Oceanside Hotel Found its Glamorous Past and Attracted New Visitors
19% Increase Organic search visits
9% Growth New site users
14% Increase Overall site visits

The Background

As one of Santa Barbara’s premier hotels, guests at the Mar Monte savor spectacular ocean and mountain views, relax in the pool and patio facing the ocean, and savor food and drinks from a historic cafe and lounge. The hotel also has a business center, a fitness center and hosts wedding receptions.

The Challenge

The Mar Monte was a leading hotel in Santa Barbara but it wasn’t living up to its potential. As part of the Hyatt Unbound brand, the property was ready to rediscover its glamorous roots. And the ongoing COVID crisis was causing the hotel to lose even more ground.

"We can't thank O'Rourke enough for their exceptional services! Their expertise in search engine optimization, pay per click, and other hotel marketing strategies has truly elevated our business. Their dedication, professionalism, and results-driven approach make them a valuable partner for the Mar Monte Hotel in Santa Barbara." Patricia - Director of Marketing

The Solution

Eager to help Mar Monte rekindle the glow of its storied past, O’Rourke created a custom website and developed tailored content and social media solutions to drive more traffic. Here’s a sampling of what we did:

  • SEO Content Creation of two articles per month with targeted keywords
  • Onsite SEO including title and meta review quarterly
  • Technical SEO with quarterly reviews of site speed and performance

By 2022 the renewed emphasis on the hotel website was helping it rebound from its pandemic woes and recapture its original spirit. New web traffic was attracting new direct bookings and more guests.

How We Made It Happen

O’Rourke delivers exceptional SEO results for its luxury hotel clients. If you’d like to learn more about our services, click here. If you want to get in touch, we’d love to hear from you.

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