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Check out these case studies to see what we can do for you!
Lunara Bay is an exclusive enclave of 26 ultra-luxury private waterfront estates nestled along the Key West coastline. Each home features its own secluded footprint, swimming pool, and deep-water dock. The property serves ultra-high-net-worth travelers. These multi-generational families arrive on private aircraft, hire in-villa chefs, and enjoy the seclusion these homes afford. Entering the high-demand Q1 winter season, Lunara Bay needed a highly disciplined digital strategy to find this exceptionally small audience pool and secure direct, high-margin buyouts.
Read Case StudyBeachside Resort & Residences boasts the largest luxury suites on Key West, a private marina, and several culinary venues. With seven acres to explore, the resort is uniquely positioned to attract leisure travelers, destination weddings, and group events. Even so, the property entered the high-demand 2025–2026 winter season with a need to maximize direct revenue in a very competitive market.
Read Case StudyThe Alexander is a boutique hotel in downtown Indianapolis that recently entered a new chapter. Following a full property renovation, the hotel joined the Autograph Collection, positioning it among Marriott’s portfolio of distinctive, design-forward properties. Even as tracking systems were configured, the marketers at O’Rourke launched an early phase of marketing focused on traffic, engagement, and booking intent signals to support this relaunch. What followed was a sharp increase in visibility and high-intent traffic across paid channels.
Read Case StudyDallas’s Hotel Crescent Court is one of its city’s landmark properties, offering its unmistakably Texan brand of hospitality in the trendy Uptown neighborhood. Last year, we shared our success story relaunching the hotel’s website following a major renovation and achieving significant growth in revenue and bookings. With that success, we turned our attention to maintaining momentum through advertising campaigns that continued to draw in guests.
Read Case StudySix South Street Hotel is a freshly reimagined boutique property in the heart of Hanover, steps from Dartmouth College and the energy of downtown. Their renewed look, updated social spaces, and upgraded guest experience positioned them well to capture demand from campus visitors, alumni, parents, and New England leisure travelers. Next, they needed to maximize their discoverability and direct bookings as demand fluctuates throughout the year.
Read Case StudyWalker Hotel Greenwich Village occupies a grand Georgian building between Washington Square and Union Square. This luxury property envelops guests in the romance and charm of classic Art Deco New York. Our marketers set out to capture its elegance and appeal with an efficient, productive social media campaign designed to maximize bookings and return on investment.
Read Case StudyMarram Montauk offers a rare beachfront stay in the heart of historic Montauk. This 90-room boutique property draws NYC-region getaway-seekers looking for a rare slice of classic Long Island. With our paid ad strategy humming along, there’s no shortage of bookings.
Read Case StudyHotel Crescent Court carries a lot of weight in Dallas. This luxury hotel, situated in the cosmopolitan Uptown neighborhood, is bold, contemporary, and undeniably Texan. Following a major renovation, it’s become an icon, and it was time for a website that could carry its ambitions and draw in even more guests.
Read Case StudyThe Press Hotel is an institution in Portland, Maine. Part of the Marriott family of brands under its Autograph Collection, the hotel occupies the historic Portland Press Herald newspaper headquarters, the Gannett building. With chic design infused with typography and literary themes, not to mention excellent drink and dining, this property is a sought-after booking for visitors to the city.
Read Case StudyThe Inn at Hastings Park welcomes guests to the cradle of the Revolution. Featuring an extensive culinary program and a blend of history and contemporary design, the Inn offers the best possible point of departure for visitors to the birthplace of our country. O’Rourke partnered with the Inn to craft a website as distinct and welcoming as the hotel itself, and business growth soon followed.
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