Santa Barbara’s legendary Hyatt Mar Monte Hotel opened in 1931 with its Spanish colonial revival design and views of the sparkling Pacific Ocean. By the turn of this century, however, the famous hotel was looking to return its identity to those glory years.
As one of Santa Barbara’s premier hotels, guests at the Mar Monte savor spectacular ocean and mountain views, relax in the pool and patio facing the ocean, and savor food and drinks from a historic cafe and lounge. The hotel also has a business center, a fitness center and hosts wedding receptions.
The Mar Monte was a leading hotel in Santa Barbara but it wasn’t living up to its potential. As part of the Hyatt Unbound brand, the property was ready to rediscover its glamorous roots. And the ongoing COVID crisis was causing the hotel to lose even more ground.
Eager to help Mar Monte rekindle the glow of its storied past, O’Rourke created a custom website and developed tailored content and social media solutions to drive more traffic. Here’s a sampling of what we did:
By 2022 the renewed emphasis on the hotel website was helping it rebound from its pandemic woes and recapture its original spirit. New web traffic was attracting new direct bookings and more guests.