Case Study

A Paid Campaign Boosts Engagement for a Revived Long Island Boutique Hotel

The Menhaden is a boutique hotel on the North Fork of Long Island, NY, where luxury meets the small town coastal retreat. The property recently underwent a dramatic revitalization that the owners sought to showcase.

A Paid Campaign Boosts Engagement for a Revived Long Island Boutique Hotel
13 to 1 Return on Ad Spend
15% Increase Click-through-rate
37% of Revenue From non-branded PPC terms

The Background

Located in Greenport, NY, the Menhaden embraces its location as a popular sport fishing destination. Its very name is a nod to the menhaden species of fish that was a vital part of the area’s history. The 18-room boutique hotel features a rooftop deck with spectacular views of the Long Island Sound. It’s also convenient to charter boats, ferries and myriad vineyards. 

The Challenge

After undertaking a host of major improvements at the seasonal property, the owners of the Menhaden wanted to capitalize on every booking during their peak summer season while also trying to draw guests to stay with them in non-peak times.

The Solution

O’Rourke Hospitality had a mandate to boost Menhaden’s social media presence. We developed a tailored campaign that involved pay-per-click, paid social and display advertising, all working in conjunction with fresh imagery featuring the property upgrades.

The result was improved engagement across all of the hotel’s social media platforms and new momentum in off-peak seasons.

How We Made It Happen

O’Rourke delivers exceptional paid social results for boutique hotel owners. If you’d like to learn more about our services, click here. If you want to get in touch, we’d love to hear from you.

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