Case Study

How Paid Social Boosted Interest in a Boutique Boston Hotel

Located in the bustling and historic downtown, the Revere Hotel Boston Common is just steps from some of the city’s most popular attractions. But increasing competition in their evolving neighborhood required a new approach to attracting more guests.

How Paid Social Boosted Interest in a Boutique Boston Hotel
12 to 1 Return on Ad Spend
3.63% Conversion Rate
.62% Click Through Rate

The Background

The Revere attracts families, business travelers and tourists from all over the world. The boutique hotel is in the heart of Boston’s downtown, close to the city’s historic and cultural attractions along with its shopping, dining, and entertainment districts.

The Challenge

A recent change in management companies gave the Revere Hotel a moment to reset and revisit its overall marketing strategy. Having been a member of the Radisson hotel chain recently, the Revere was undergoing a bit of an identity crisis. Located in Boston’s growing and evolving theater district, the Revere needed a way to stay ahead of the competition.

"We are extremely impressed with O'Rourke Hospitality Marketing's pay per click and display advertising services. Their expertise and dedication have resulted in significant growth for our hotel. Their team consistently delivers outstanding results and we highly recommend their services." Meredith - Director of Sales and Marketing

The Solution

The Revere had an existing website they were happy with along with some SEO measures in place, but they were looking to increase their traffic and engagement. 

Our work with Revere involved developing a paid social media campaign along with some other feeder campaigns. We created a pay-per-click campaign as well as display advertising to compliment the paid social media campaign. 

The combination of paid social media approaches has generated increased engagement and conversions for Revere’s social channels as well as its website.

How We Made It Happen

O’Rourke delivers exceptional paid social media results for hotels. If you’d like to learn more about our services, click here. If you want to get in touch, we’d love to hear from you.

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