When the pandemic prompted the Westin Seaport Boston to reevaluate its social media strategy, O’Rourke responded with a makeover that significantly boosted its profile and increased engagements.
Located in the center of Boston’s bustling seaport district, the Westin Seaport Boston is a full-service hotel connected to the Boston Convention and Exhibition Center. The hotel has services for meetings, weddings, convention-goers and families.
Before O’Rourke’s involvement, the Westin had been using a different agency to handle their social media accounts. But that agency was unfamiliar with the area, events and attractions. When the COVID pandemic delivered another blow to occupancy, it was clear they needed to shift their identity on social media.
O’Rourke revamped their entire online image and social media presence, promoting the area’s thriving retail, restaurants and nightlife along with harbor cruises and other attractions. We updated their profile and provided a whole new slate of photos while creating a more engaging user experience with calls to action and a new sales-oriented element for almost every photo.
The results have been exceptional and are entirely organic. We have used no paid media or created any promotions to boost post views or engagements.