A newly renovated marquee hotel gets a website and marketing makeover, increasing visibility and boosting online bookings.
Hotel Crescent Court is a luxury hotel in the Uptown area of Dallas, Texas with high-end guest rooms, luxury weddings, meetings and events, multiple restaurants and a private membership club.
After a major renovation, Hotel Crescent Court needed a new website to match. Their outdated site meant they weren’t generating the online revenue they should be. They needed a site and strategy to attract and appeal to a broader customer base.
Hotel Crescent Court was eager to extend their refurbishing efforts to their website and marketing strategy.
Given the property caters to a variety of customers, the website needed to clearly reflect those audiences. We used distinct imagery and targeted copy to articulate those offerings and resonate with each audience in a compelling and succinct way.
We designed and developed a new custom website that leveraged all of their new photography from the renovation. We then executed a variety of digital marketing strategies from SEO, PPC, social advertising, metasearch and more to drive more visibility, traffic and online revenue.
We continue to advise the Hotel Crescent Court team on their website and digital marketing strategy, most recently revisiting how specials and new offers are presented to website visitors. We also continue iterating on keyword strategies, content strategies and new ad copy ideas.
Developing a new website to leverage the value of their recent renovation along with a companion suite of marketing tools drove more visitors to Hotel Crescent Court. Learn more about the solutions and services that we provide to independent hotels and resorts.View All Services