The Hotel Chicago Downtown is a luxury hotel in the heart of the city’s upscale River North section. The website O’Rourke designed for the hotel years ago needed an update, and we were eager to show what we could do with a more modest refresh as opposed to a full-scale redesign.
The Chicago Hotel Downtown is an Autograph Collection hotel in the Marriott portfolio. It attracts business travelers, couples and families with its convenient location and panoramic views of downtown Chicago.
O’Rourke needed to breathe new life into an established brand and reinvigorate the site with more modern functionality.
O’Rourke took a consultative approach in working with the client to leverage their existing assets.
In undertaking a refresh compared to a redesign, we used the existing pages, SEO and content, but we rebuilt the way the content and imagery was presented. The result gives the site a more modern function and feel that better showcases the property and its offerings.
This approach also demonstrated the value of having a WordPress site which allows for this type of refresh to be done efficiently and affordably.