Case Study

How a Website Refresh Boosted a Chicago Hotel’s Metrics Across the Board

The Hotel Chicago Downtown is a luxury hotel in the heart of the city’s upscale River North section. The website O’Rourke designed for the hotel years ago needed an update, and we were eager to show what we could do with a more modest refresh as opposed to a full-scale redesign.

How a Website Refresh Boosted a Chicago Hotel’s Metrics Across the Board
4% Reduction In bounce rate
6% Increase Average session duration
3% Increase In engagement time

The Background

The Chicago Hotel Downtown is an Autograph Collection hotel in the Marriott portfolio. It attracts business travelers, couples and families with its convenient location and panoramic views of downtown Chicago.

The Challenge

O’Rourke needed to breathe new life into an established brand and reinvigorate the site with more modern functionality.

The Solution

O’Rourke took a consultative approach in working with the client to leverage their existing assets.

In undertaking a refresh compared to a redesign, we used the existing pages, SEO and content, but we rebuilt the way the content and imagery was presented. The result gives the site a more modern function and feel that better showcases the property and its offerings.

This approach also demonstrated the value of having a WordPress site which allows for this type of refresh to be done efficiently and affordably.

How We Made It Happen

O’Rourke delivers exceptional website design and refresh results for independent hotels and resorts. If you’d like to learn more about our services, click here. If you want to get in touch, we’d love to hear from you.

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