Case Study

How a Family-Owned Inn Successfully Pivoted Its Social Media Messaging

A longtime family-owned inn under new ownership, The Wentworth turned to O’Rourke as it sought to grow and update its social media presence without leaving behind its existing followers and customers.

How a Family-Owned Inn Successfully Pivoted Its Social Media Messaging
689% Increase Engagement on Instagram
34% Increase Total audience growth across Facebook & Instagram
2,262 Website Visits From organic social sources

The Background

The Wentworth is a charming, 61-room inn within close proximity to cross country skiing, a stunning golf course and an abundance of year-round, outdoor activities. Located in picturesque Jackson, NH, it provides romantic getaways, family getaways, fine dining and weddings.

The Challenge

The previous owner of The Wentworth had built a substantial online presence, particularly on Facebook. The new owner was eager to build upon that success but recognized the need to do so delicately so as not to lose that audience. 

The goal was to tell the story of what the property was becoming to boost its bookings and revenue quickly.

The Solution

O’Rourke put a spotlight on the attractive visual elements of the property on Facebook and Instagram which increased followers and engagement among brides. 

That led to a number of wedding photographers tagging The Wentworth or sending them direct messages about featuring those images. The answer of course was “yes,” which then attracted even more compelling wedding imagery that could be featured across their channels.

How We Made It Happen

The Wentworth is just one example of how O’Rourke’s social media strategies are custom-built for every client. If you want to learn more about how our approach can work for you, click here.

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