The Merriweather Lakehouse wanted to increase its website traffic and boost its online presence with a more tailored digital marketing strategy. The luxury suburban property faced the real challenge of raising its profile.
The Merriweather Lakehouse is a luxury property located in Columbia, Maryland, in the suburbs of Washington, D.C. As a member of the Marriott Autograph brand portfolio, the Merriweather Lakehouse provides 4-star accommodations in a lakefront setting, catering to business travelers and receptions.
The Merriweather had long fought to achieve overall marketing success. They had cycled through several other agencies and struggled with each. The lack of results compounded poor business results. O’Rourke focused on providing a high level of service they had not experienced before.
O’Rourke Hospitality’s approach involved developing an overall digital marketing strategy aimed squarely at improving the hotel’s website performance.
We implemented several SEO strategies to help with their visibility and results from organic search: