Case Study

See How a New SEO Strategy Boosted Booking Engine Visits for a Luxury Hotel

The Merriweather Lakehouse wanted to increase its website traffic and boost its online presence with a more tailored digital marketing strategy. The luxury suburban property faced the real challenge of raising its profile.

See How a New SEO Strategy Boosted Booking Engine Visits for a Luxury Hotel
24% Increase Total Website Visits
49% Improvement Users Entering the Booking Engine
45% Reduction Bounce Rate

The Background

The Merriweather Lakehouse is a luxury property located in Columbia, Maryland, in the suburbs of Washington, D.C. As a member of the Marriott Autograph brand portfolio, the Merriweather Lakehouse provides 4-star accommodations in a lakefront setting, catering to business travelers and receptions.

The Challenge

The Merriweather had long fought to achieve overall marketing success. They had cycled through several other agencies and struggled with each. The lack of results compounded poor business results. O’Rourke focused on providing a high level of service they had not experienced before.

"We had worked with several other digital marketing agencies and struggled. However with O’Rourke, their high level of service was something we hadn’t experienced before. Results were even more impressive: Their digital marketing strategy not only got us more visits, but they are always bringing new ideas to the table so we can continuously evolve. " Justin - SVP of Sales & Marketing

The Solution

O’Rourke Hospitality’s approach involved developing an overall digital marketing strategy aimed squarely at improving the hotel’s website performance.  

We implemented several SEO strategies to help with their visibility and results from organic search:

  • Technical SEO review to clean up page speed and site performance issues
  • An onsite SEO review to optimize metadata, title tags and copy
  • Ongoing SEO content creation to sustain freshness and relevance

How We Made It Happen

O’Rourke delivers exceptional SEO results for its hospitality clients. If you’d like to learn more about our services, click here. If you want to get in touch, we’d love to hear from you.

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