When an established waterfront restaurant in Newburyport, Mass. wanted to move beyond conventional marketing, they tapped O’Rourke to develop a modern approach. Our solution targeted younger customers with geo-focused digital campaigns, boosting traffic to their website and their restaurant.
Michael’s Harborside is a year-round restaurant on the waters of the Merrimack River in Newburyport, Mass. They have a varied menu that includes many fresh New England seafood options, steak, sushi and more.
Michael’s had historically relied on traditional marketing campaigns, including paid print advertisements and radio spots which focused on an older clientele. Eager to attract a younger crowd, Michael’s needed to move away from their previous marketing model and update a stale and underperforming website.
We started with a website, creating a new and refreshing website experience. We then executed, and continue to execute, a variety of digital and social media strategies including SEO, PPC, social media management, social media advertising and email marketing.
And our geo-targeted campaigns provide added value by ensuring that they aren’t overreaching: They only target a local audience within a specified radius.