Conversational marketing is no longer just a chatbot. With the right tools, your hotel can take conversational marketing to the next level with automated real-time conversations. Instead of making guests fill out a lead capture form and wait for a response, intelligent chatbots allow you to engage prospects on your website whenever they’re ready. This tactic makes it easier for wedding planners and businesses to get the information they need or book a site tour, increasing conversations and shortening the sales cycle.
When done right, conversational marketing allows hoteliers to engage and qualify prospects, and move them quickly through the sales process. So prospects can interact with your property in a way that’s fast, easy, and actually feels like a conversation. And you can book more site tours and convert more of the right leads, more efficiently.