Hotel SEO Guide
As hospitality marketers, we strive each day to be discovered by travelers, to create the strategy that will meet someone at the perfect moment and grab their attention. All the while, thousands of hoteliers are doing the same, creating a fierce competition and a crowded field for eyeballs. For marketers, it’s a time of unprecedented change, challenges, and opportunities.
How does a hotel stand out in a crowded arena? What goes into claiming that coveted real estate atop search engines like Google? That answer is increasingly becoming a collection of Search Engine Optimization (SEO) strategies. As hospitality marketing strategies are shifting to meet new consumer behaviors and social media is giving hotels new opportunities to engage with their guests, SEO is presenting an ever-changing landscape to reach travelers. With our hotel SEO guide you can dive deeper in where SEO stands today and where it’s headed tomorrow.