Why How Your Business Is Listed Online Is So Incredibly Important

Do you know what your property’s digital presence looks like—on Facebook or Yelp, on Google Maps or Bing, on a laptop display or a smartphone screen?

If You’re Not Checking Your Digital Presence, You’re Taking a Risk

We’d wager a fair number of businesses would be surprised by the misinformation about them out there on the web. Inaccurate addresses, telephone numbers, operating hours/seasons, amenities, services, special deals: Even in the absence of any malicious actor, all sorts of outdated, inconsistent, or flat-out incorrect details may accumulate about your company amid the cluttered marketplaces and directories of cyberspace.

You may also suffer from a low online profile, losing potential guests to more hotels and resorts with greater visibility. Customers these days use all kinds of different devices, search engines, and websites to plan their vacation or business trip, and if you’re not showing up in the top results—or, worse yet, you’re not showing up at all—you’re missing out, to say the least.

The guests you want to draw to your property don’t have the time (or the patience) to track you down beneath a host of more conspicuous competitors—or to endure a few dead-end inquiries because you haven’t updated your business info.

Ensuring an Accurate, Consistent, and Up-to-date Digital Presence

The take-home message? You want your property listed as widely—and as accurately—as possible. Major search engines and mapping sites—part of the so-called local search ecosystem—pull their data from a handful of ultimate sources, most importantly Infogroup, Yext, Localeze, Acxiom, and Factual. It’s imperative those databases have correct (and consistent) information about your company. And it’s important that your information stays correct and consistent across time, as online data cycling is relentless and always evolving.

O’Rourke’s Local SEO Services

Here at O’Rourke Hospitality, we can help you make sure your digital presence is accurate, up-to-date, and uniform across as many platforms and search engines as possible—and that it stays that way. Our LocalRank business listing and location services sync up and lock your company info on all sites and all devices, and regular scan for misinformation. We both widely broadcast and rigorously maintain your online info.

Make sure that digital presence of yours jibes with what and who you are as a business. And make sure as many of the right eyes are landing on that digital presence. Get in touch with us today to learn more!

Interested in Digital Marketing?

Contact Us or give us a call at 978.465.5955