The Press Hotel is an institution in Portland, Maine. Part of the Marriott family of brands under its Autograph Collection, the hotel occupies the historic Portland Press Herald newspaper headquarters, the Gannett building. With chic design infused with typography and literary themes, not to mention excellent drink and dining, this property is a sought-after booking for visitors to the city.
From its stately brick facade to modern Interiors evoking its newspaper pedigree, The Press Hotel is a truly distinctive establishment. It opened its doors in 2015 as the city’s first boutique hotel. O’Rourke began work with the brand in 2024, taking over media buying in Marriott’s Koddi platform.
As a landmark building with a prestigious brand, The Press Hotel stands apart from its competition. Nonetheless, competition is fierce. The property occupies a prime corner of downtown Portland, near dozens of other hotels, each vying for visitors to this dynamic city. Its hotel marketing campaigns needed to reach affluent visitors who appreciate its distinctive style, and convince them to book.
Our media buyers knew that other hotels were bidding for high-intent keywords, while online travel agencies (OTAs) like TripAdvisor were all too happy to take a cut of booking revenue. O’Rourke had to use Koddi’s sophisticated campaign management to push The Press Hotel to the front of the pack for those people most likely to book.
As a Marriott Hotel using the Koddi platform, O’Rourke inherited powerful tools that consolidate ad buying and media management — if used by experts. We were ready. This centralized platform gave our team access to a range of ad platforms and advanced performance tracking tools. We were able to manage hotel search campaigns, display, and social, while keeping a close eye on revenue, click performance, and engaged audiences.
The Press Hotel hosts a beautifully designed website. Our campaigns were able to drive a very efficient $0.48 cost per click, sending inexpensive, high-intent visitors to dig deeper. They did. Over the course of nine months, the campaigns achieved an 8.4X return on ad spend (ROAS), earning significant direct revenue for the hotel.
Through careful keyword consolidation and negating low-performers, our team narrowed paid search dollars on the terms that convert into bookings. Audience management, remarketing campaigns, and channel optimization helped these efforts, finding high-intent users and reaching recent browsers. By focusing budgets in these platforms, O’Rourke was able to encourage more interested people to follow through and book.
In a sophisticated platform like Koddi, our buyers could keep everything clean, tidy, and trackable, demonstrating clear performance and return on ad spend. In integrated hotel marketing campaigns like these, it’s critical to find the right balance, optimizing different channels to grow overall revenue.
Is your hotel getting the most out of every advertising channel? Talk to us today about ways we can help.
View All Services"*" indicates required fields
