A fully redesigned and rebuilt hotel website experience for Alta Lodge helped boost direct business for this alpine-style ski resort destination. Our team carefully considered a range of factors, helping visitors quickly, efficiently find the information they need and complete their reservations.
Located in Alta, UT, Alta Lodge has been hosting skiers since 1940, offering pristine snow, an authentic mountain experience, and period-perfect mid-century design. Like many sought-after historic destinations, its website experience had not received a top-down overhaul in years, resulting in what we call a “brochure website.” These sites are often pretty to look at, but hard to navigate. While full of interesting information, visitors may have difficulty figuring out amenities for kids, specific dining options, or the types of rooms available.
Our challenge was clear: clean up the site and help Alta Lodge stand out for what it is: the type of destination avid skiers drool over, and a classic escape for summer mountain visitors. With an eye to the amenities many travelers seek in a ski destination, we needed to surface key details in a way that satisfies both visitors and search engines alike.
At O’Rourke, we design and develop websites with a focus on captivating visitors and growing revenue. For Alta Lodge, our design foregrounds its splendid natural surroundings and stylish mid-century interiors.
The revitalized front page aggregated the most important information in clean, neatly contained modules for easy browsing. Top of page, we added a reservation entry field, with a persistent menu enabling a single click to reservations from anywhere on the site.
Our SEO solutions research the top-performing keywords in a hotel’s market and ensure that searched-for terms are addressed on the website. For Alta Lodge, we ensured that skiing, amenities for kids and families, dining, summer-season activities — even the local weather conditions — had a place on the site, with the technical backbone to help search engines crawl and retrieve it.
Comprehensive strategy, a fast, responsive, technically-sound user experience, wrapped in a stylish design. All in service of driving revenue. If your website could use a fresh start, reach out to us today. We’d love to discuss ways we can help your best qualities shine through, and help turn browsers into visitors.
Outcomes like these reflect the value of marketing partners who understand how to find a hotel’s ideal customer and target them for advertising, rather than selecting a few audience categories and hoping for the best. If you’re concerned that your marketing lacks this efficient focus, give us a call.
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