Hotel Conversational Marketing is a dialogue-driven strategy to boost engagement, improve the wedding prospect's experience, and grow revenue. It’s based on one-to-one interactions in real time through live chat, chatbots and messaging apps. It transforms the time-consuming task of qualifying leads and booking site tours. That process typically takes days or weeks, and involves filling out forms, exchanging emails, and connecting (or not) by phone. Conversational marketing can accomplish the same goals in minutes. When prospects enter your website, they can choose to start a conversation in real time. The software automatically generates key questions to gauge their level of interest and address their key issues. The prospect is always in control, and can book a site tour with a few clicks. This creates a more personal and efficient buying experience. It quickly generates more qualified leads and bookings – and frees up your people to focus on other tasks. Conversational marketing should be part of every property’s sales strategy. It’s a great way to engage with prospects, on their time, in a manner they’re comfortable with.