Pay Per Click advertisements are a strategic and flexible way to boost your appearance in search engine results and see a real return on your ad spend. Our PPC specialists offer a full suite of services, including ad creation to measurement tracking and strategy refinement, that will increase awareness, engagement, and conversions for your property.
O’Rourke creates a strategic and targeted PPC plan for your business by identifying opportunities to appear for keywords that hold the most value for your business and your guests.
Our first step in our process is understanding your overall business goals, brand, and target audiences. This insight gives us the framework we need to build a strategic PPC plan that will drive meaningful results for your business.
After we have a strong understanding of your business, including your goals and objectives, we dive into our research of the competitive landscape and keyword opportunity for your property. From there, we build out a new campaign structure, ad copy, ad groups, and other assets for your PPC advertisements for your team to review and approve.
Once your team is on board with your new PPC strategy, we’ll upload and launch them on Google, Bing, and Yahoo. With your new PPC campaigns running, we’ll be able to track and measure the effectiveness of your campaigns and optimize your strategy as the digital advertising landscape evolves.
Even after a major renovation, an upscale Dallas hotel still had major work to be done. See how a new website and digital marketing makeover gave the property increased visibility and boosted online bookings.READ CASE STUDY
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