Ask about hotel options using your favorite AI tool today, and it will give recommendations, ask follow-up questions, and possibly…
Uber’s expansion into hotel booking at the 2026 GO–GET event signals a significant shift in how mobility platforms approach the…
“Authenticity” has been bouncing around the hospitality sector for years now. It signals a desire for travel that feels genuinely…
The 2026 Guide provides a dual-track strategy to capture these guests at both stages. We discuss how to create "answer-first"…
ChatGPT will soon add paid ads into its platform. Let’s step back and clarify this. While our team has written…
Running a successful vacation rental business requires more than beautiful properties and friendly service—it takes a clear, data-driven marketing strategy.…
Vacation rental email marketing remains one of the most effective tools for growing direct bookings and guest loyalty in the…
Stagnant bookings, rising competition, and guests who keep choosing other listings can leave even a standout property struggling for visibility.…
TLDR: We all love a personal touch when checking in: remembering your favorite room or…
Modern, SEO-optimized websites are designed to rank higher in search engine results, driving increased visibility…
When was the last time you thought about your hotel website’s design? As many hospitality…
Every day, we speak with hotels and provide digital marketing recommendations. One of the most common topics is search engine…
Just 2–3 years ago turning up at the top of Google’s search results was the ultimate triumph of marketing optimization.…
TLDR: A Vox Media survey shows that 42% of searchers believe that Google is becoming…
Families are traveling together in bigger groups, with parents, grandparents, and adult children sharing experiences that bring everyone closer. These…
TLDR: We’ve been watching some recent developments at Google with interest. So much so, that…
TLDR: Reddit recently launched lead gen ads, which introduce contact forms right in the platform.…
TLDR: Several Google searchers recently spotted a new Google search ad unit in the wild.…
You have invested significant time, effort and money into attracting potential guests to visit your…
When a potential guest abandons a booking on your website for any reason, they are…
Since 94% of bookings are abandoned at some point during the booking process, reservation recovery…
When travelers search for accommodations, Google Hotel Ads showcases your property directly in Google Travel,…
The days of relying on third-party cookies to attract and book prospective guests, track conversion…
Google recently announced that they’ll be making some important changes to Hotel Ads. In this…
Social media has fed wanderlust (and FOMO) for years. Today, online trends, influencer campaigns, and now new functionality, enable travelers…
Social media has transformed how vacation rentals connect with potential guests. Whether you're managing a single Airbnb or a portfolio…
“Short-form videos,” a catch-all term for vertical, bite-sized clips, are everywhere. Popularized by TikTok, Instagram…
If you’re not sure where to start when it comes to the rapid growth of AI search, use this AI Guide to gain helpful answers and insights that will help your hotel be found in today’s search.
