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Hospitality Digital Marketing

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A smartphone displays the TikTok logo and name on its screen, with a blurred background behind it.
Hospitality Digital Marketing

TikTok GO: Can Your Hotel Capture Discovery without Paying the Price?

TikTok’s launch of TikTok GO introduces a native, in-app booking layer that allows users to reserve hotels directly within the…

Conor O'Kelly By Conor O'Kelly • June 4, 2026
Smiling man in a car points at a tablet while talking to another man standing outside the drivers window.
Hospitality Digital Marketing

Hotels on Uber: Is it Yet Another OTA Threat?

Uber’s expansion into hotel booking at the 2026 GO–GET event signals a significant shift in how mobility platforms approach the…

Conor O'Kelly By Conor O'Kelly • May 19, 2026
Person in a yellow sweater with a backpack stands by a bicycle on a canal bridge, using a phone in a sunny city setting.
Hospitality Digital Marketing

Travel Like a Local: Your Hotel’s Neighborhood is Your Best Amenity

“Authenticity” has been bouncing around the hospitality sector for years now. It signals a desire for travel that feels genuinely…

Brian Fitzgerald By Brian Fitzgerald • May 13, 2026
Smiling family outdoors; two parents wearing sunglasses carry their happy daughters on their shoulders against a bright sky.
Hospitality Digital Marketing

Your Hotel’s Revenue Depends on Booking More Multigenerational Guests

Families are traveling together in bigger groups, with parents, grandparents, and adult children sharing experiences that bring everyone closer. These…

Maria Allegrini By Maria Allegrini • December 15, 2025
Woman with long hair and glasses sits on a train seat, looking at her phone and holding a hat, with a straw bag beside her.
Hospitality Digital Marketing

The “Whycation” is Another Term for Personal

Hilton’s 2026 Global Trends report, “The Rise of the Whycation” suggests a new motivation in travel: guests taking trips with…

Conor O'Kelly By Conor O'Kelly • December 7, 2025
Person working at a desk, viewing charts and graphs on a computer monitor, with hands typing on a keyboard.
Hospitality Digital Marketing

The Growth of Community Search Means New Opportunities for Hotel Marketers

Search for something on Google, and increasingly, forums and community discussions claim the top spots. Google has added dedicated “Discussions…

Brian Fitzgerald By Brian Fitzgerald • October 22, 2025
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