Hotel Website Design Guide
Keeping up with the latest website design trends is a near-impossible task for any hospitality marketer. Design trends change quickly as technology evolves and consumer trends shift. Meanwhile, business pressures and other important hospitality marketing strategies can make it difficult to justify the time and expense of updating a hotel’s website design on a regular basis.
Given all that, it’s important for hospitality marketers to occasionally take a step back and closely examine the current state of their hotel’s website. All hospitality marketers want direct bookings, which help cultivate one-to-one relationships with travelers, create brand loyalty, and save on distribution commissions. Is your hotel website keeping up with the latest hotel website design trends? Are you struggling to determine the best plan for your aging hotel website? Let’s look deeper at the ever-changing hotel website landscape and how hospitality marketers can adapt.