You need confidence that your investment in digital marketing is helping you achieve your business objectives. O’Rourke navigates the intricacies of data analysis and reporting for you, providing exceptional insight into the return on your digital marketing investment (ROI) and giving you confidence in the performance of your efforts.
O’Rourke analyzes and reports on the metrics that tie directly back to your revenue and profits, like bookings, room nights, and RFP submissions. Our approach sets your business up for success by defining strategic goals, metrics, and opportunities to enhance your digital performance and ROI.
We take the time to understand your business goals to tailor your analysis and reporting to the metrics that matter most to your ROI. Our in-depth analysis of your current digital performance, which can include your website, digital marketing, and digital advertising, will enable our team to come up with a recommendation to improve your digital strategy for a better ROI.
After we have the chance to analyze your digital performance, we’ll present our findings and take the next steps to get you setup with Google Analytics – configuring goals and metrics within the google platform. This will give your team visibility into the impact your digital marketing and advertising efforts have on ROI.
With your new strategy in place and data organized for optimal reporting, we’ll be able to accurately measure and analyze your digital marketing and advertising ROI. We will continually make tactical updates to optimize performance and monthly reviews with your team.
Your website is the face of your brand and the foundation of your digital presence. Optimizing your website’s performance, appearance, and user experience is critical to your overall digital strategy. O’Rourke builds websites with beautiful design and flawless functionality to boost your brand’s online presence.View Service
O’Rourke helps you navigate your digital advertising strategy and boost your return on ad spend (ROAS) with strategic Pay Per Click (PPC) ads, metasearch marketing, Online Travel Agent (OTA) ads, and other strategic digital advertising tools.View Service