In every loss there is an opportunity – especially with potential guests who start and abandon the booking process. Our reservation recovery services can help you win back that lost revenue. We use a strategic, multi-layered approach to target these customers by crafting offers and messaging to persuade them to complete their booking.
O’Rourke leverages the opportunity to re-engage potential guests by developing a reservation recovery strategy specific to your hotel or resort. We implement strategies that will drive guests back to your site, increase bookings, and produce revenue-driven results.
To implement a strategy for regaining lost bookings, we have to look at the data behind guests not following through with their reservations. Once we understand why guests might not be ready to make that final purchase, we can begin to develop a strategy for winning them back.
We tailor your reservation recovery strategy to reflect your guests' decision-making behavior at this stage in their buyer’s journey. This could include sending out automated emails to re-engage guests shortly after they abandon their booking or just simplifying your booking process so guests can get through the purchasing process faster and easier.
After we implement your reservation recovery tactics, we measure its effectiveness and refine your strategy as needed. Our ongoing support will help you improve your digital performance and increase your direct bookings.
30% Increase in Website TrafficWhen HEI Hotels & Resorts sought to boost online revenue for a subset of its extensive portfolio of nearly 100 properties, they turned to O’Rourke to address a host of individual needs. Our team provided custom-built solutions that generated positive results for each property.
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