Reservation Recovery

In every loss there is an opportunity – especially with potential guests who start and abandon the booking process. Our reservation recovery services can help you win back that lost revenue. We use a strategic, multi-layered approach to target these customers by crafting offers and messaging to persuade them to complete their booking.

Our Strategic Approach to Reservation Recovery 

O’Rourke leverages the opportunity to re-engage potential guests by developing a reservation recovery strategy specific to your hotel or resort. We implement strategies that will drive guests back to your site, increase bookings, and produce revenue-driven results.

Identify when and why guests abandon bookings

Develop a strategic method to win back bookings

Implement, measure, and refine reservation recovery strategy

Identify when and why guests abandon bookings

To implement a strategy for regaining lost bookings, we have to look at the data behind guests not following through with their reservations. Once we understand why guests might not be ready to make that final purchase, we can begin to develop a strategy for winning them back.

Develop a strategic method to win back bookings

We tailor your reservation recovery strategy to reflect your guests' decision-making behavior at this stage in their buyer’s journey. This could include sending out automated emails to re-engage guests shortly after they abandon their booking or just simplifying your booking process so guests can get through the purchasing process faster and easier.

Implement, measure, and refine reservation recovery strategy

After we implement your reservation recovery tactics, we measure its effectiveness and refine your strategy as needed. Our ongoing support will help you improve your digital performance and increase your direct bookings.

Case Study

Chateau Elan

Reservation Recovery

Located only 45 minutes north of Atlanta, Georgia, Chateau Elan is an award-winning luxury destination that promises an unforgettable vacation. Boasting welcoming on-site amenities including […]

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