Search Engine Optimization

Search engine optimization is all about driving traffic to your website. As search engines continue to shrink the room available for organic results, our SEO experts know exactly how to improve your position and bring more business to your resort, hotel, or restaurant. We leverage the best on-page and off-page SEO strategies to ensure that your site ranks highly in all major search engines.

Our Strategic Approach to SEO

SEO is affected by all facets of your digital marketing, which is why O’Rourke takes a holistic approach to develop your SEO strategy. We focus on capturing guests through organic search by optimizing your digital presence­–including your website performance, keyword rankings, local SEO, and more.

Identify business goals and SEO opportunities

Develop strategic SEO plan

Execute, measure, and refine strategy

Identify business goals and SEO opportunities

The first step to improving your SEO strategy is understanding how guests are currently interacting with your brand online and what your business wants to achieve through better SEO practices. O’Rourke helps you analyze your current data to identify areas of opportunity to improve your SEO performance and achieve your overall digital marketing goals.

Develop strategic SEO plan

We take the insight gained from our initial conversations and turn it into action by providing a strategic plan to implement the best on-page and off-page SEO tactics. This includes keyword optimization, fixing website performance issues, updating third-party content for accuracy, and more.

Execute, measure, and refine strategy

After developing the strategy, we execute our plan to start improving your SEO performance. From there, we measure and analyze the performance and make adjustments to continually optimize your search engine strategy.

Case Study

Basin Harbor Club

SEO

Although Basin Harbor Club has a great reputation for excellent amenities, spacious rooms, and lakefront dining, they were getting lost online in the crowd of […]

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Website Design

Your website is the face of your brand and the foundation of your digital presence. Optimizing your website’s performance, appearance, and user experience is critical to your overall digital strategy. O’Rourke builds websites with beautiful design and flawless functionality to boost your brand’s online presence.

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Digital Advertising

O’Rourke helps you navigate your digital advertising strategy and boost your return on ad spend (ROAS) with strategic Pay Per Click (PPC) ads, metasearch marketing, Online Travel Agent (OTA) ads, and other strategic digital advertising tools.

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