Social Media Management

Having a digital community to like, share, and interact with your posts is essential to building your digital presence. O’Rourke’s social media management team helps you improve your social media presence, grow your audience, and achieve your marketing goals through your social channels.

Our Strategic Approach to Social Media  

Our strategic approach to social media leverages your connection with your digital community to increase engagement, expand your reach, improve your online presence. We work with you to understand your goals and deliver growth-driven results with your custom social media strategy.

Identify social media challenges and goals

Develop social media strategy and calendar

Implement, monitor, and refine social media strategy

Identify social media challenges and goals

We know there are many challenges of maintaining a social presence, like low engagement, inconsistent posting, or difficulty managing multiple channels. That’s why we begin our process by identifying your challenges and goals to develop a plan that will remove those obstacles and deliver impactful results.

Develop social media strategy and calendar

Given the insight from our conversations, our team will begin to research and develop a strategic social media plan for your brand. We’ll deliver you your social media channel options, a proposed social media calendar, images, graphics and videos, and content topic ideas for you to review and approve.

Implement, monitor, and refine social media strategy

After we launch your new social media strategy, our team will plug in daily to monitor community engagement, reply to questions or comments on social media, and track activity to view growth. We’ll meet with your team monthly to review your social media performance and make any strategy adjustments as we move forward.

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Website Design

Your website is the face of your brand and the foundation of your digital presence. Optimizing your website’s performance, appearance, and user experience is critical to your overall digital strategy. O’Rourke builds websites with beautiful design and flawless functionality to boost your brand’s online presence.

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Digital Advertising

O’Rourke helps you navigate your digital advertising strategy and boost your return on ad spend (ROAS) with strategic Pay Per Click (PPC) ads, metasearch marketing, Online Travel Agent (OTA) ads, and other strategic digital advertising tools.

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