Hotel PPC Guide
In an industry that demands being seen, there may not be a tactic more tried and true than pay-per click advertising. For hotels of all sizes and virtually any market segment, PPC advertising, or search ads, are an integral part of the marketing plan.
Many hoteliers turn to PPC advertising because of the role it can play further along in the customer travel journey. PPC has proven to be a strong play for travelers in the consideration and decision phase. It’s well known the amount of research travelers do before booking, and a high-intent search is usually the last step of the process—the proverbial cherry on top. In many cases, travelers have already vetted dozens of properties and narrowed down their search to hotels that fit their budget and offer what they deem as essential amenities.
The bottom line is that PPC advertising can be effective for different hotels with different budgets. It can be an extremely effective way to reach potential guests who are already interested in booking a hotel. With our hotel PPC guide you can dive deeper in where PPC stands today and where it’s headed tomorrow.