Boutique
Paid Media Strategy Drives Growth as The Alexander Starts a New Chapter
The Alexander is a boutique hotel in downtown Indianapolis that recently entered a new chapter. Following a full property renovation, the hotel joined the Autograph Collection, positioning it among Marriott’s portfolio of distinctive, design-forward properties. Even as tracking systems were configured, the marketers at O’Rourke launched an early phase of marketing focused on traffic, engagement, and booking intent signals to support this relaunch. What followed was a sharp increase in visibility and high-intent traffic across paid channels.
March 24, 2026
Paid Search Nets Six South Street Hotel Triple Digit Revenue Growth
Six South Street Hotel is a freshly reimagined boutique property in the heart of Hanover, steps from Dartmouth College and the energy of downtown. Their renewed look, updated social spaces, and upgraded guest experience positioned them well to capture demand from campus visitors, alumni, parents, and New England leisure travelers. Next, they needed to maximize their discoverability and direct bookings as demand fluctuates throughout the year.
December 3, 2025
Paid Social Campaign Yields 50X Return for Walker Hotel Greenwich Village
July 2, 2025
Platform Mastery Yields 8X Return for a Major Historic Hotel
March 25, 2025
Historic Inn’s Reimagined Website Lifts Revenue 31%
February 24, 2025
New Website Leads to 43% More Bookings for The Goodwin
January 17, 2025
Exceptional Execution Earns 16X Return for Dawn Ranch
January 16, 2025
Booking Abandonment Strategy Nets The Kartrite $154k in Revenue
December 16, 2024
Website Overhaul Grows Bookings Alongside Traffic
December 13, 2024
High-Opportunity Hotel Social Marketing Strategy Yields Outsize ROAS for Hotel Contessa
November 25, 2024