Ask about hotel options using your favorite AI tool today, and it will give recommendations, ask follow-up questions, and possibly…
Google Hotel Ads work differently from your typical search ad, and the rules changed again…
A traveler types trip preferences in plain language into Google, and AI assembles a full…
We’ve written at length about the impact of AI search on hotels, in terms of personalization, visibility, and future-readiness. Capturing…
The 2026 Guide provides a dual-track strategy to capture these guests at both stages. We discuss how to create "answer-first"…
On-screen locations are increasingly becoming high-demand travel destinations as visitors flock to places featured in shows such as The White…
Running a successful vacation rental business requires more than beautiful properties and friendly service—it takes a clear, data-driven marketing strategy.…
Vacation rental email marketing remains one of the most effective tools for growing direct bookings and guest loyalty in the…
Your website is the hardworking core of your hotel’s marketing strategy. It feeds AI search engines, facilitates high-value direct bookings,…
Increasingly, travelers who start their hotel search on an OTA cross over and book directly…
Every day, we speak with hotels and provide digital marketing recommendations. One of the most common topics is search engine…
Just 2–3 years ago turning up at the top of Google’s search results was the ultimate triumph of marketing optimization.…
TLDR: A Vox Media survey shows that 42% of searchers believe that Google is becoming…
At O’Rourke, we love celebrating high Return on Ad Spend (ROAS) figures with our hotel partners. It simply feels good…
This year’s FIFA World Cup spans 16 cities in the U.S., Canada, and Mexico, spelling a huge influx of travelers…
Meta recently updated its underlying ad-retrieval engine, known as Andromeda. While hotel marketers traditionally assign creative to audience segments and…
You have invested significant time, effort and money into attracting potential guests to visit your…
When a potential guest abandons a booking on your website for any reason, they are…
Since 94% of bookings are abandoned at some point during the booking process, reservation recovery…
TikTok’s launch of TikTok GO introduces a native, in-app booking layer that allows users to reserve hotels directly within the…
The days of relying on third-party cookies to attract and book prospective guests, track conversion…
Google recently announced that they’ll be making some important changes to Hotel Ads. In this…
Social media has fed wanderlust (and FOMO) for years. Today, online trends, influencer campaigns, and now new functionality, enable travelers…
Social media has transformed how vacation rentals connect with potential guests. Whether you're managing a single Airbnb or a portfolio…
If you’re not sure where to start when it comes to the rapid growth of AI search, use this AI Guide to gain helpful answers and insights that will help your hotel be found in today’s search.
